Privacy Policy
Last updated: March 22, 2026
This privacy policy describes how The W-2 Trap ("we," "us," or "our") collects, uses, and protects your personal information when you visit thew2trap.com (the "Site").
Information We Collect
Information You Provide
- Email address: When you sign up to receive a free chapter, subscribe to our newsletter, or use the exit-intent popup form.
- Name: If provided when signing up for our free chapter or newsletter.
Information Collected Automatically
- Analytics data: We use Google Analytics 4 to collect anonymous usage data including pages visited, time on site, referral source, device type, and general geographic location. This data is aggregated and does not personally identify you.
- Cookies: Google Analytics uses cookies to distinguish unique users and sessions. You can opt out by installing the Google Analytics Opt-out Browser Add-on.
How We Use Your Information
- Email delivery: To send you the free chapter you requested and occasional updates about The W-2 Trap, including new blog articles, book updates, and related content.
- Site improvement: To understand how visitors use our Site so we can improve content and user experience.
We do not sell, rent, or share your personal information with third parties for their marketing purposes.
Third-Party Services
We use the following third-party services that may process your data:
- Mailchimp (The Rocket Science Group LLC) — Email list management and delivery. When you submit your email address, it is stored and processed by Mailchimp. Mailchimp Privacy Policy.
- Google Analytics 4 (Google LLC) — Website analytics. Collects anonymous browsing data. Google Privacy Policy.
- Netlify (Netlify Inc.) — Website hosting. May collect server access logs. Netlify Privacy Policy.
- Amazon (Amazon.com Inc.) — Book purchase links redirect to Amazon. Amazon has its own privacy policy governing purchases made on their platform.
Data Retention
Your email address is retained in our Mailchimp account until you unsubscribe. Analytics data is retained according to Google Analytics default settings (14 months). You may request deletion of your data at any time by contacting us.
Your Rights
You have the right to:
- Unsubscribe from our email list at any time using the unsubscribe link in every email we send.
- Request access to the personal data we hold about you.
- Request deletion of your personal data from our systems.
- Opt out of analytics tracking using the Google Analytics Opt-out Add-on or your browser's Do Not Track setting.
California Privacy Rights (CCPA)
If you are a California resident, you have the right to request disclosure of the categories of personal information we collect and the purposes for which it is used. We do not sell personal information. To exercise your rights, contact us using the information below.
International Users (GDPR)
If you are located in the European Economic Area (EEA), our legal basis for collecting your email address is your explicit consent (opting in via a form). You may withdraw consent at any time by unsubscribing. We process data in the United States.
Children's Privacy
This Site is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.
Security
We use industry-standard security measures to protect your information, including HTTPS encryption, secure headers (HSTS, X-Frame-Options, X-Content-Type-Options), and reputable third-party service providers. However, no method of transmission over the Internet is 100% secure.
Changes to This Policy
We may update this privacy policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of the Site after changes constitutes acceptance of the updated policy.
Contact
For privacy-related questions or to exercise your data rights, contact:
J.A. Watte
Author, The W-2 Trap
Email: help@thew2trap.com
